Virgin And Atlantic Gain Another Million Listeners

Virgin and Atlantic have both gained more than a million listeners in the past year. Virgin’s audience has increased from 2,876,000 (6%) to 3,915,000 (8%) and its share of listening has risen from 2.1% to 3.6%. Atlantic’s audience had risen from 3,857,000 (8%) to 4,938,000 (11%) and its share of listening increased from 3.0% to 4.3%.

Classic FM has also continued to increase its audience with a weekly reach in Quarter 3 of 4,802,000 (10%), compared to 4,504,000 (10%) a year ago. The station has analysed the Quarter 3 audience data and revealed a 19% increase in its ABC1 listenership year-on-year.