The new Virgin Mobile group has cut a sponsorship deal with Associated Newspapers. Today Richard Branson covered the Metro with a red supplement about the launch of his new product.
Aiming to “paint the town red” the Virgin boss introduced his new mobile phone service to Londoners today with all copies of the Metro, the city’s free morning newspaper, adorned in Virgin’s colours and articles about the launch.
Associated Newspapers: 0171 938 6000
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