Virgin and Sky go head to head with ‘reasons to switch’ campaigns

Virgin Media and Sky have both launched ‘reasons to switch’ direct response campaigns.

The two media companies have gone head to head in a bid to win over subscribers from their rivals with press and direct mail campaigns.

Sky has stepped up its rivalry with a new tag-line – “11 reasons to say hello to Sky (goodbye to Virgin Media)”.

Rupert Murdoch’s company claims consumers can save up to £200 a year on monthly subscriptions by switching to Sky.

However, Virgin Media’s “Reasons to be with Virgin Media? Take your pick” campaign claims that Sky’s HD channels and call-out charges cost more than Virgin’s services.