Virgin 1215 has joined up with Columbia Tri-Star Films UK for a promotion with the film Sleepless in Seattle, which opens on 24 September.
Virgin will fly lonely hearts to New York to meet their ideal date, on a weekday evening programme, in a copy of the plot of the film. In addition, Columbia will receive on-air promotion the week before, and Virgin 1215 will be branded on film posters, press ads and cinema trails.
Elly Smith, Virgin 1215 071 434 1215
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