Virgin Denies Rajar Figures

Speaking to MediaTel this morning about recently leaked RAJAR data claiming that Virgin 1215 achieved a poor reach in May of 7%, Ellie Smith strongly denied that the station was worried about the final result to be released in August, claiming that internal figures have been very encouraging so far.

If the figures are accurate then the station has fallen short of its initial forecasted reach by 1%, leaving advertisers wary of its performance.

Reports in Broadcast magazine claim that Virgin attracted 3.5 million listeners in its first week, against Richard Branson’s initial promise to advertisers of 3.3 million when the station launched in April.

Smith refused to comment on Virgin’s forecast for the full RAJAR data, due for release in August.