Due to hit the airwaves on Friday, Virgin Radio has just finalised a £2m deal with Nescafe to sponsor its new Saturday morning show, hosted by Big Breakfast star Chris Evans. The deal is one of the largest ever negotiated on UK radio and will last for three years.
The Big Red Mug Show is the latest sponsorship deal for Nescafe, which recently ended its contract with the local radio Chart Show.
A pre – launch report on Virgin 1215 will be available on MediaTel later today, with further comment appearing on Friday when the station officially goes on air.
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