Virgin Launches First Ad Campaign Since Evans’ Buy Out

Virgin Radio is the process of planning its first advertising campaign since Chris Evans took over the station at the end of last year (see Newsline).

The campaign is to star Evans and his radio team, and is to feature on TV and outdoor advertising. Evans’ Virgin radio breakfast show is simulcast every weekday morning on Sky One (see Newsline), and footage from these broadcasts will be used in the adverts.

London taxis are also to be branded with the advertising, and the broadcaster intends to use the sides of buses outside of London. A spokesperson for Virgin Radio this afternoon told Newsline that the dates of the campaign were still being finalised.

The last RAJAR figures for the station showed a fall in its share of listening in the third quarter of this year, although since Evan’s took over the station, its share of listening has risen noticeably.

Virgin Radio’s Share Of Listening

Source: RAJAR

Virgin Radio: 0171 434 1215