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Virgin Radio 4 Frequency Swap?

Virgin Radio 4 Frequency Swap?

In a meeting with BBC director general, John Birt, Richard Branson has proposed a radio frequency swap between Virgin and Radio 4 under which the BBC would get Virgin’s medium wave and Virgin would get the FM frequency.

Both stations are suffering from problems with regard to frequencies – Virgin due to the poor quality sound available on medium wave and the BBC because of its plans to move Radio 4 from long-wave to FM which is not receivable across Europe and in some parts of the UK. Branson will meet with both groups opposed to Radio 4’s move from long wave and the select committee on the future of the BBC next month.

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