Virgin Spends £1.5m On Promotion

Virgin will launch a promotion campaign this weekend which is due to appear in the national press over the next six months. The campaign will take genres of advertising and superimpose the Virgin 1215 message.

Commenting on the £1.5m promotion,chief executive David Campbell says, “The objective is not only to support the station over the launch period, but also to encourage trial listening on a regular basis”.