VivaKi’s Geoff Smith promoted to VP of audience on demand

Digital advertising firm VivaKi has today announced the promotion of Geoff Smith to vice president of audience on demand, EMEA.

In the newly created role, Smith will take on responsibility for the growth of VivaKi’s programmatic media buying across the region, including driving new commercial opportunities and ensuring a “consistent agency offering”.

Smith will continue to report to Marco Bertozzi, president, audience on demand, EMEA, who said: “Geoff has played a significant role in the success of AOD by helping establish it as the market-leading addressable media buying practice in the UK. His ability to engender strong client relations, dynamic leadership and in-depth knowledge of media will be a huge benefit to the wider region.”

Smith joined VivaKi in 2011 as head of activation for AOD in the UK and was promoted to general manager in 2013. Prior to VivaKi, Smith was technology consultant director at GroupM agency MEC.

The news coincides with the promotion of Anke Kuik to general manager of the AOD activation centre in Amsterdam.

“A centralised hub focused on programmatic buying expertise and innovation working together with local teams who can offer a personalised service to clients has proved to be a highly effective combination since setting up our Activation centre in Amsterdam,” Bertozzi added.

“Every market has its own unique challenges and requirements and Anke is highly adept at understanding and addressing these differences whilst ensuring we offer a consistent premium product, regardless of the size of the market.”