Anglo-Dutch publishing group, VNU, has announced the acquisition of US market research group, ACNielsen. The deal, worth $2.3bn, will be settled by an all cash transaction.
Due for completion in the first quarter of 2001, the deal will reunite ACNielsen Corp, which tracks consumer shopping habits and box-office and internet data, with its former television-ratings division, Nielsen Media, which VNU purchased just eighteen months ago (see VNU Acquires Nielsen Media Research For $6.2bn).
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