VNU has revamped its magnet Website and rechristened it vnunet.com. The move is aimed at increasing the emphasis on VNU as a brand rather than a group of magazines. Instead of a page of magazine logos, the new site will feature the “prime” stories from each of the 16 publications.
…VNU has also launched Jobworld, an IT ‘jobsite’, which is the successor to Jobnet. The main feature of Jobworld is that it offers a special priority online-only service: for a flat fee advertisers can submit adverts which will be online that same day rather than waiting for the magazine product to come out.
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