VNU Business Communications’ break into the consumer computer magazine market is set begin on 26 February when Computeractive hits the newsstands. The £4 million launch which was announced last month (subscribers see VNU Spends £4m On New Title) is intended to “radically change the nature of the computer magazine market,” says VNU.
Computeractive will have a cover price of 99p and a ‘non-technical, yet informative’ editorial policy. VNU promises that the magazine will help readers with jargon, not hide behind it: “Computeractive is written for those who want to know how to work their computers, not how their computer works,” says editor Jan Howells.
The first issue will have a large print run of 650,000, and circulation is expected to settle at around 200,000 per issue which is published fortnightly.
VNU Business Communications: 0171 240 9900
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