Walker Media Envelopes M&C Saatchi Media Buying

The media agency created by a partnership between Christine Walker and M&C Saatchi is to take under its wing the Saatchi’s current media buying operations. Walker Media, which is to become operational next January, will house the team but it will retain its autonomy. A spokesperson for M&C Saatchi stressed that current clients’ contracts will not be affected by the rehousing of the media planning team. It is expected that media planners working on the BA account will be housed in Walker Media, but will continue to work with the account team and Optimedia.

Phil Georgiadis is to join and take a stake in the operation (subscribers see Georgiadis Joins Walker Media). No clients have been announced for Walker Media to date.

M&C Saatchi: 0171 543 4500