Wallpaper Launches Ad Sales Division
Wallpaper, the design magazine published by IPC Media, has launched a new advertising division tasked with developing innovative advertising solutions for clients.
The team, Bespoke, will be the central creative resource for generating original solutions for clients looking for cutting edge advertising opportunities within the magazine. Projects will work within and beyond the magazine, each created to complement the editorial content.
Tara Winstanley, who heads the team, said: “Bespoke offers select clients an innovative approach to reach our sophisticated, influential audience beyond display advertising. For the first time in its 10-year history, we are providing agencies with a single creative team that can raise the standard of creative solutions with the expertise and experience to tap into the Wallpaper elite.”
Andrew Black, Wallpaper executive publisher, added: “Bringing together the world’s best brands with the expertise of the world’s best design and lifestyle magazine will produce the highest quality, most original and most creative advertising pages for both agencies and clients.”
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