Warner Brothers Sponsors Movies Games and Videos

Warner Bros Cinemas has confirmed the completion of a deal to sponsor the ITV programme, Movies, Games and Videos.

With the exception of Granada and Scottish TV, the series will be shown across the network on Saturdays, around midday. The deal runs for six months and is due to start in July. The programme previews new films, videos and computer games and features celebrity interviews.

Caroline Hoyle of Warner Bros commented, “This is the right opportunity to reach not only our core audience, but also those of our competitors. The aim is to increase our brand awareness nationwide and we believe Movies, Games & Videos to be the perfect partner in helping us to achieve this.”

The credits will stand alone and feature theatre curtains embossed with the Warner Bros shield; credits have a 15 second opening and ten second closing length with five second break bumpers.