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Watch: Sheba and Global unveil 3D campaign with connected screens

Watch: Sheba and Global unveil 3D campaign with connected screens

Mars cat-food brand Sheba has launched a campaign utilising Global’s 3D technology that sees two screens “interacting” with each other.

The activity appears on Global’s large-format digiwall at Bond Street London Underground station. Sheba’s cat mascot is seen playing with toys, until a bowl of food appears on another large-format digital screen. The cat is then seen disappearing from the first screen and reappears in the second to enjoy the treat.

Abbott Mead Vickers BBDO developed the creative campaign, which is part of Sheba’s wider “Resistance is Futile” brand platform. The 3D OOH creative is developed in partnership with OOH Tommy.

EssenceMediacom is Sheba’s planning and buying agency.

Other OOH executions can also be seen at Tottenham Court Road, Waterloo, Kings Cross and London Bridge.

Chris Forrester, Global’s commercial director for outdoor, said: “We are always looking at ways to creatively elevate outdoor media to supercharge marketing campaigns. This one with Sheba really is the cat’s whiskers.

“I’m looking forward to seeing how other brands experiment with our new connected screen offering to create fun, engaging campaigns.”

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