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WCRS/Mediapolis Merger Gears For Launch
Details of the merger between WCRS’s media department and Mediapolis, set for July 1, are beginning to emerge with some appointments being made (subscribers see WCRS Set To Merge Media Department With Mediapolis).
While the majority of WCRS’s media team will carry on with the same job titles, a few changes are reported. Marc Mendoza, media director at WCRS, will become managing director of Mediapolis, while Priscilla Rogan, deputy media director at WCRS, is set to become press buying director.
The merger will increase Mediapolis’ billings by around £70m to £310m with the addition of clients such as Orange and Radio Rentals.
