PowerGen has committed for a further 12-months sponsorship of ITV’s national weather reports at a cost of £2.4m through TSMS’s sponsorship department. The decision comes just a few weeks after Legal & General pulled out of the regional weather sponsorship after three and a half years.
Going Places is to sponsor GMTV’s weather reports in a combined sponsorship and airtime deal worth £500,000. The package was put together by Zenith Media’s sponsorship specialist SPP.
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