Weve’s Nigel Clarkson joins Yahoo

Yahoo has appointed Weve’s Nigel Clarkson as UK managing director and country commercial director.

Clarkson will oversee the company’s UK business and advertising offering, including its programmatic ad stack BrightRoll and native marketplace Yahoo Gemini.

Prior to Weve, where he has been managing director since the company’s sale to O2 earlier this year, Clarkson held senior roles at start-up LivingSocial, Primesight, Classic FM and Clear Channel.

“I’m thrilled to be joining Yahoo at such a pivotal time in its turnaround and to work for such a widely regarded global digital company,” Clarkson said.

“Mobile, video, native and social are four hugely powerful pillars of digital advertising and I’m looking forward to building on the growth strategy for the Mavens in the UK.”

Clarkson is expected to join Yahoo in February 2016 and will report into Nick Hugh, vice president, EMEA.