Which Media Launches In Manchester
A new media planning and buying agency, specifically created to cater for the business to business market has opened its doors this month in Manchester.
Which Media has been launched by Amanda Alexander, who was previously head of business to business at Purely Media, a division of Mediaedge:CIA in Manchester. Before joining Mediaedge Alexander was media manager at Carat Business.
The newly formed agency has already secured a strategic alliance with PHD Compass in Manchester, based on reciprocal business.
Commenting on the launch, Amanda Alexander said: “The business to business media sector is woefully under serviced and seems to be perceived as unglamorous. I am incredibly passionate about it and believe there us a potential to grow a sizeable resource offering clients the experienced research and planning they deserve.”
Steve Blakeman, managing partner at PHD Compass in Manchester, added: “We are delighted to be working with Which Media as we feel our respective areas of expertise provide a powerful combination to prospective clients.”
Recent research from strategy group Ocean Consulting revealed that MediaCom and Carat are the agencies most admired by media owners for their all round professionalism and commercial performance (see MediaCom And Carat Identified As Most Admired Agencies).
Which Media: 0161 428 9444
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