WHSmith has strengthened its plans to become a leading online book seller by today announcing a deal to join Telewest’s interactive cable TV service, Active Digital (see Telewest Builds Interactive Service To Rival Open).
Under the agreement, WHSmith will sell books, CDs, videos and stationery through the service’s interactive platform which is due to launch next year. WHSmith has set itself the target of taking a 30% share of online book sales in the next three years.
The company joins a raft of other High Street retailers already signed up for a place on the Telewest service. These include Abbey National, lastminute.com, Hertz and Thomas Cook.
Telewest Communications: 01483 750 900
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