Woman & Home Launches Travel Size

IPC Southbank’s Woman & Home is adding a travel size version of the magazine which will be available exclusively in WHSmith Travel outlets.

Following in the footsteps of IPC Southbank’s InStyle in February (see In Style Adds New Format), the smaller glossy will be available from its May issue, on sale 29 March, bagged with a choice of two free books worth £6.99.

The travel size edition, measuring 237mm x 185 mm, will be sold alongside the regular Woman & Home, which is aimed at women aged 40+.

Linda Swidenbank, publishing director, says: “The new travel size edition is an exciting development for Woman & Home and its readers. The travel size Woman & Home provides the same stylish mix of content, but in a handy sized format for when readers are on the move.”

At the last magazine ABC release, Woman & Home achieved a circulation of 316,034, down nearly 6% on the same period the previous year.

IPC Media: 0870 4445000 www.ipcmedia.com