Woman’s Journal Gets New Look

IPC Southbank’s Woman’s Journal is to reveal a ‘distinctive new look’ from September, coinciding with the start of new editor Elsa McAlonan.

The Woman’s Journal revamp will include a new masthead, and a stronger design element which IPC hopes will produce a magazine “with a timeless and classic style”. Along with McAlonan taking the editorial post, the ‘new look’ Woman’s Journal is drawing from an editoral team which includes the former senior fashion editor at Marie Claire, Jo Guy, and Alison Buchanan, style editor who joined from Red.

Woman’s Journal hopes to draw its readership from a wide base, and no longer expects its readership to come from mainly middle-aged women. It hopes to market this change by basing its feature content on the style of weekend newspaper supplements. Woman’s Journal has seen a downward trend in both circulation and readership figures continue steadily since 1997. For the NRS period Dec 96 to Nov 97 its readership stood at 404,000. This had dropped to 344,000 for the period Dec 97 to Nov 98. The most recent figures for the period Dec 98 to May 99 put its readership at 306,000.

McAlonan comments “For the past ten years, monthly magazines have worried about the impact of weekend supplements. Newspaper magazines manage to bridge the age gap superbly, never targeting a specific age group, and that’s exactly what we hope to do with Woman’s Journal“.

The September issue of the magazine, is on sale from 10 August. It will also offer readers a free beauty case worth £12, bagged with the issue.

IPC Southbank: 0171 261 7530