Woolworths has created a computer games review show to be broadcast on the ILR network.
The Woolworths Thumb-busters Games Guide is co-produced by Woolworths and Worldwide Radio, and is aimed at the 10-15 year old age group. The show will be broadcast by Atlantic 252 and other selected regional radio stations in a deal between Woolworths, agency BSB Dorland and the individual stations.
Initially the show will be broadcast on Saturday mornings, until September when there will also be an early evening Wednesday Show. Sarah Bussey from BSB told MediaTel it would cover the latest news from the games world.
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