Panasonic, the sponsor of ITV’s World Cup Coveage, achieved 20% spontaneous recall among 15-34 year old men, after only two weeks of the competition. Results are from ACCESS, an omnibus survey from BMRB International, conducted among 2,000 adults during the second week of the tournament.
Contact: Geoff Wicken, BMRB. 081 566 5000
ATHLETICS SPONSOR
Saab is to become a sponsor of the European Athletics Championships this year. The championships are to be held in Helsinki, Finland in August. The deal involves Saab supplying a fleet of 60 cars for official use during the event.
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