American publication, Advertising Age, has monitored the revenues of over 600 advertising agencies worldwide to come up with the top 25, which it grades in order of worldwide gross income for 1992, giving the percentage change on last year.
WORLD’S TOP 25 AD AGENCIES SURVEY
W’wide gross income ’92 $m
% change on 1991
1
Dentsu
1,356
-4.2
2
McCann-Erickson Worldwide
922
11.7
3
Euro RSCG
877
-7.2
4
Young & Rubicam
823
-0.2
5
J Walter Thompson
775
12.4
6
Saatchi & Saatchi
686
3
7
BBDO Worldwide
682
5.9
8
Hakuhodo
661
0.8
9
Leo Burnett
644
11.7
10
O&M Worldwide
642
3.9
11
Lintas Worldwide
612
2.6
12
Grey Advertising
611
9.6
13
DDB Needham W’wide
605
3.4
14
Publicis-FCB Comm
590
16.7
15
Backer Spielvogel
579
8.2
16
D’Arcy Masius B&B
447
5
17
Foote, Cone & Belding
321
7.2
18
BDDP Worldwide
293
5.8
19
Tokyu Agency
179
1.4
20
Daiko Advertising
176
0.9
21
NW Ayer
167
0.4
22
Asatsu
166
11.1
23
Bozell
163
82.1
24
TBWA Advertising
159
8.5
25
CME KHBB
157
-5.1
Source: Advertising Age Magazine
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.AcceptPrivacy policy
