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World’s Top Ad Agencies Survey

World’s Top Ad Agencies Survey

American publication, Advertising Age, has monitored the revenues of over 600 advertising agencies worldwide to come up with the top 25, which it grades in order of worldwide gross income for 1992, giving the percentage change on last year.

WORLD’S TOP 25 AD AGENCIES SURVEY

W’wide gross income ’92 $m % change on 1991
1 Dentsu 1,356 -4.2
2 McCann-Erickson Worldwide 922 11.7
3 Euro RSCG 877 -7.2
4 Young & Rubicam 823 -0.2
5 J Walter Thompson 775 12.4
6 Saatchi & Saatchi 686 3
7 BBDO Worldwide 682 5.9
8 Hakuhodo 661 0.8
9 Leo Burnett 644 11.7
10 O&M Worldwide 642 3.9
11 Lintas Worldwide 612 2.6
12 Grey Advertising 611 9.6
13 DDB Needham W’wide 605 3.4
14 Publicis-FCB Comm 590 16.7
15 Backer Spielvogel 579 8.2
16 D’Arcy Masius B&B 447 5
17 Foote, Cone & Belding 321 7.2
18 BDDP Worldwide 293 5.8
19 Tokyu Agency 179 1.4
20 Daiko Advertising 176 0.9
21 NW Ayer 167 0.4
22 Asatsu 166 11.1
23 Bozell 163 82.1
24 TBWA Advertising 159 8.5
25 CME KHBB 157 -5.1

Source: Advertising Age Magazine

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