WPP acquires AKQA

WPP has acquired the assets of AKQA Holdings, subject to regulatory approval.

AKQA, which was founded in 2001, provides integrated digital communications campaigns, spanning social media, mobile, interactive experiences, gaming and content creation. Clients include Delta, EDF, GAP, Google, Microsoft Xbox, Nike, Unilever and Virgin Money.

The agency had gross assets of $282 million on 31 December 2011 and forecasts revenues of around $230 million in 2012.

AKQA will continue to operate as a stand-alone brand within WPP and be led by founder and CEO Ajaz Ahmed and chairman Tom Bedecarré.

“We are thrilled to welcome AKQA’s unique team of technological innovators and entrepreneurs to WPP,” Sir Martin Sorrell, CEO of WPP said. “We have admired their creativity and technological skills for a long time along with their outstandingly effective and award-winning work for clients.”