WPP has today announced the acquisition of icon, a branding consultancy and market research specialist based in Nuremberg. The deal is a continuation of WPP’s recent acquisition spree, which has seen the group expand its presence within key markets (see Hill & Knowlton Acquires ProMarc Agency).
Founded in 1993, icon’s clients list includes Kellogg’s, Kodak, Nestle and Siemens and reported revenues of DM 87 million in 2000. The company will be positioned as part of WPP’s branding and identity division, where it will work alongside WPP’s own businesses, particularly Enterprise IG.
WPP: 020 7408 2204
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