WPP has formed a new company called the Intuition Group, to focus on advertising and marketing to women.
Intuition’s headquarters will be in New York though there will be offices opening in Europe, Asia Pacific and Latin America. The outfit’s first client will be Clairol’s brands such as Nice ‘n’ Easy, Loving Care, Lating Color and Ultress.
Heading up Intuition will be Lori Moskowitz Lepler, president and Veronica Nash, executive creative director.
WPP: 0171 408 2204
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