X Factor and Got Talent brands in global YouTube boost

FremantleMedia and Syco Entertainment have announced the launch of global YouTube channels for talent show franchises The X Factor and Got Talent.

For the first time the channels will provide a single destination for viewers to watch content online, as well as offering original content – from spin-off shows to weekly roundups and curated playlists of auditions.

The current The X Factor channel already has more than 1.7 billion views, while Britain’s Got Talent has more than 1.4 billion.

“These formats have national audiences of millions of people who share a passion for talent, and through YouTube we are able to reach them all at once on a global level for the first time,” said Keith Hindle, CEO, digital and branded entertainment, FremantleMedia.

“The channels present fantastic and unique opportunities for brands to put themselves at the heart of an already engaged and active online global community.”

The channels are now live at www.youtube.com/xfactorglobal and www.youtube.com/gottalentglobal.