Xfm, the winner of the last London FM licence, has announced that Katz Radio Sales will become its sales house.
Chris Parry, managing director of the Indie radio station, said: “The commonality between Xfm and Katz has become so apparent over the months: we have both had our separate past struggles and share an overwhelming desire to alter the landscape of the London radio market. Together we will revolutionise the thinking and approach to radio sales. Xfm and Katz will create the new benchmark.”
Xfm: 0171 580 7577
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