Yahoo! launches personalised mobile-web starting point

Yahoo! is launching a new “highly-personalised mobile starting point to the internet” across more than 300 types of device with HTML enabled browsers.

Yahoo! Mobile – which includes a new homepage browser and an application for the Apple iPhone – is available in eight countries across Europe, Asia and the Americas, including the US, Canada, UK, Germany, France, India, Indonesia and the Philippines, with additional localised versions expected to launch over the next several months.

The service features display advertising from leading brands, allowing consumers to interact with rich media ads through functions such as send to a friend, locate a dealer, click to call an advertiser directly or the ability to learn more information about an advertiser’s offer.

David Ko, senior vice president, Yahoo! Mobile, said: “Consumers around the globe are demanding compelling mobile internet services that offer increased personalization.

“To further capitalize on the market potential and continue our mobile leadership, we created Yahoo! Mobile, a dynamic starting point enabling consumers to discover the world around them, stay connected through a variety of communication services, and customize content to define their internet experience on mobile devices.”