Yahoo! UK and Ireland have been issued with their first ABC //electronic certificate to include advertiser specific data, which allows campaign messages on websites to be measured.
The certificate also shows that in March ABC //electronic recorded over 34 million page impressions for the Yahoo! site.
Richard Foan, of ABC //electronic, commented: “The inclusion of advertising campaign specific data in this audit is a major step forward for the industry and responds to our customers and their advertisers’ need.”
ABC //electronic: 01442 870 800
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