ABC// electronic recorded 44,142,051 page impression for the Yahoo!Uk and Ireland site, www.yahoo.co.uk, in the period 1-30 June 1998 which is an increase of 28% on the March period.
Yahoo! has also opted to have individual advertisers’ statistics verified, meaning that the activity of a specific advertising banner can be monitored, which provides campaign information and independent accountability.
Bill Gash, Yahoo!UK sales advertising director, commented on the audit: “We are delighted with the latest ABC//electronic figures which are positive proof of our continuing success and appeal. We are particularly pleased that Yahoo! is the first site in Europe to provide independently audited campaign statistics. This gives advertisers added confidence as they evaluate and measure their campaigns on Yahoo!”
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