Yell Teams Up With Sky Active For Interactive Directory

BSkyB and Yell.com have launched an online directory service on Sky Active enabling digital viewers to access Yell’s database through their televisions.

The newly branded Yell service will replace the Eating Out and Places To Stay guides on the Sky Active platform. The new directory is accessible through the classified and information service on the Sky Active menu, which allows viewers to conduct searches whilst watching TV.

Toby Ireland, commercial director of Sky Interactive, commented: “Sky Interactive technology provides the perfect platform for classified information services. There is no need for someone to interrupt their programme when they want to find a local supplier. The

At the end of this month At The Races will launch a new interactive betting service, which will be integrated into the Sky digital platform. The new service is the result of a joint venture between BSkyB, Channel 4 and Arena leisure.

Last week BSkyB announced it is preparing to launch Sky One Mix, its first new digital entertainment channel for over a decade (see BSkyB To Launch New Digital Entertainment Channel).

BSkyB: 0207 705 3000 www.sky.com

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