You Magazine Revamp

The Mail on Sunday yesterday launched its new look You magazine aimed primarily at women. Associated Newspapers hopes to increase the supplement’s already higher than average female readership by attracting new readers from women’s magazines such as Elle and Cosmopolitan.

Yesterday’s issue comprised 84 pages, 34 of which were display advertising. The number of editorial pages has increased reducing the advertising/ editorial ratio in the supplement. The cartoon section has been removed from the centre of the magazine and placed in the centre of the main newspaper.

The editorial covers people, fashion, beauty, food and fiction. There are articles on Joanne Whalley-Kilmer and Kate Moss, 10-pages of fashion and an agony column.

You magazine already has the highest female readership of all the Sunday supplements;

Source: NRS JUL93-JUN94