Young & Rubicam Acquires Rainey Kelly

Global advertising network, Young & Rubicam (Y&R), has acquired UK creative agency Rainey Kelly Campbell Roalfe (RKCR) in a deal believed to be worth around £25 million. The merger will put the Rainey Kelly management team in control of the Y&R London division.

The new agency, called Rainey Kelly Campbell Roalfe/Y&R, will move into the UK’s top ten table of agencies, in terms of billings, with total business worth around £210 million.

The management team of MT Rainey, Jim Kelly, Robert Campbell and Mark Roalfe will assume leadership of the merged agency, effective immediately, as joint chief executives and co-creative directors respectively. Tony Hoare, chief executive at Y&R London for the last six years, will move to a position within the Y&R Advertising network. Y&R London’s current creative director, Mike Cozens, will move to Y&R Europe to fill the same role. Other responsibilities within the merged agency have yet to be decided.

The two agencies will merge as soon as possible and will be located at Y&R’s offices at Greater London House.

Young & Rubicam: 0171 611 6425 Rainey Kelly Campbell Roalfe: 0171 611 6425