Younger generation drives online video viewing

Online video continues to soar, especially among younger viewers, with 68% of 18-34 year olds claiming their PC/laptop is the entertainment device they “can’t live without”.

The new survey found that 28% of the younger demographic couldn’t live without their TV and 14% without their gaming console.

This age group is contributing to the rise in online video, watching 7.8 hours a week (compared to 5.6 hours per week among all viewers aged 8 to 64).

Overall, online video has seen a 6% year on year rise in usage – with 82% claiming to have viewed video content online. 23% of people watch online video every day, nearly double the 2010 figure, while 57% watch online video weekly.

66% of online video viewers watch premium short-form content, such as music videos, film trailers and sports highlights.

The survey forecasts online video usage to rise by 4% over the next 12 months.

Read the full Rapid TV News article here.