Youth Programming Ineffective?

According to new research carried out by The Research Business on behalf of CIA Media, advertisers who only place their advertising within ‘youth oriented’ programmes are ‘making a serious mistake’.

The research, carried out amongst 15-19 year olds, suggests that adult programmes such as Drop the Dead Donkey command a higher level of respect, and are often more highly regarded than youth-targeted programmes. A youth-interest environment was seen to be of less importance when using TV to target the young consumer, than when using press.

CIA Media – Graham Hutton 071 633 9999