Youth TGI 1994

New 1994 Youth TGI data has been released, revealing that over 77% of 7-19 year olds read magazines, rising to 90% of 15-19 year olds. The top television programme among 7-10 year olds is Gladiators; among 11-14 year olds it is Birds of A Feather and among 15-19 year olds it is Absolutely Fabulous.

The survey also reveals that although young people are still playing video games, the number who used to play for over 15 hours a week has decreased. 7-10 year olds however, spent 4.6 hours a week playing video games in 1993, which has increased slightly to 4.8 hours a week. Among older children actual hours spent playing has decreased. BMRB suggests this shows that the playing of video games has plateaued and is declining.