YouView to offer access to Sky TV subscription free

YouView is to partner with NOW TV, owned by Sky, which will provide digital TV without long-term subscription to customers of the YouView service.

NOW TV offers access to Sky content on a pay-as-you-go basis, and doesn’t require a minimum contract.

The partnership between NOW TV and YouView means customers will be able to register to Sky Movies for a month, or simply pay a one-off fee to rent a film from the provider; sports and entertainment channels are expected to be offered in the near future.

Director of NOW TV, Simon Creasey, said: “We know there’s growing demand from UK consumers to access high-quality pay TV and internet-connected devices provide an innovative new way to help satisfy that demand.

“We will launch NOW TV across a wide variety of platforms and devices to make it as easy and convenient for customers to access some of Sky’s best content. We’re excited about distributing our content on YouView and in giving current free-to-air homes a fresh new choice.”

Richard Halton, CEO of YouView, added: “YouView is committed to providing the very best content and we’ve had over 300 expressions of interest from potential content partners. We’re delighted that NOW TV and STV will join the line-up.”