Nearly $28 billion was spent online in the US during the Christmas period, a year on year rise of 19%, according to the latest figures from ComScore.
ComScore said that between November 1 and December 27, shoppers generated record online sales that were up from $23.5 million (£11.75 million) in 2006.
“Even as the holiday shopping season winds down after Christmas, we continue to see some relatively strong online spending days,” said comScore Chairman Gian Fulgoni.
“For example, the day after Christmas saw online sales of $545 million, more than double the sales on the same day last year. This would appear to indicate that consumers were willing, and able, to take advantage of the attractive late-season promotions and price discounts offered by retailers this year.”
| 2007 Holiday Season To Date vs. Corresponding Days* in 2006, Non-Travel (Retail) Spending, Excludes Auctions and Large Corporate Purchases, Total US – Home/Work/University Locations |
| |
Billions ($) |
| Holiday Season |
2006 |
2007 |
% Change |
| November 1 – December 27 |
$23.56 |
$27.96 |
19% |
| Thanksgiving Day (November 22) |
$0.21 |
$0.27 |
29% |
| ‘Black Friday’ (November 23) |
$0.43 |
$0.53 |
22% |
| ‘Cyber Monday’ (November 26) |
$0.61 |
$0.73 |
21% |
| ‘Green Monday’ (December 10) |
$0.66 |
$0.88 |
33% |
| * Corresponding Shopping Days, Not Calendar Days |
| Source: ComScore |
Recent research from Millenium revealed that the over 50s are at the forefront of emerging trends in online shopping and increased spending at Christmas (see Over 50s At Forefront Of New Online Shopping Trends).
The survey found that men are more inclined to shop online, with 35% stating that it was their preferred shopping environment, compared with 19% of women.
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