60 seconds with…Diageo’s Benni Lickfett
10 questions. 5 word answers. 60 seconds with a MAD//Fest speaker. Here’s a snapshot of the life of Diageo’s Global Head of Emerging Technology & Innovation, Benni Lickfett
Describe yourself in 5 emojis
What’s excited you in marketing, advertising and disruptive tech?
Voice, AR, AI – tipping point!
What are your biggest challenges?
Scaling successful innovation at speed.
What’s your top emerging trend for 2019?
Smart Spaces.
What are your priorities for the year ahead?
ULA (Using less acronyms).
Is marketing and innovation everything in business?
No.
Why?
HR, Finance, Supply Chain – also essential!
What’s your favourite city?
Heart = Madrid. Head = London.
What are you talking about at MAD//Fest?
Voice: emerging opportunities for brands.
Benni will be speaking at MadFest next month.
Marketing + Innovation = Everything
28-29 November 2018 Old Truman Brewery London