ABC Consumer January – June 2015: Men’s Lifestyle

Newsline is now reporting on combined print and digital (gross) figures for all magazine brands, as this is now ABC’s “headline figure”.

Although the separate figures for print and digital are revealed in the charts below, all copy will only reference combined data.

Perhaps a sign that the nation is finally growing tiresome of seeing the human form in all its glory, Men’s Fitness and lads’ mag Zoo recorded significant declines in circulation over the period, cementing their places at the lower end of the table.

Dennis Publishing’s male fitness-orientated mag was down -17.5% period on period (PoP) and -21.8% year on year (YoY) to record a combined print and digital audience of 37,800, while Bauer’s homage to scantily-clad women was down -14.8% PoP and -7.8%

Undoubtedly the big winner was Forever Sports which increased its audience by 45.4% over the year to more than 90,500 – the fifth most popular men’s lifestyle mag ahead of FHM (-8.9% PoP, -16.6% YoY) and Square Mile (3.6% PoP, 14.8% YoY).

Following Forever Sports’ good news, Square Mile was also the only title to significantly increase its audience both over the period and the year.

ShortList maintained the top spot with a combined circulation of 502,300, followed by Sport (304,400) and Men’s Health (193,900). In line with last period’s results, Conde Nast’s GQ took the fourth spot with 121,100 after recording moderate declines both PoP and YoY.