Newspaper publisher Trinity Mirror has revealed a dip in group advertising revenue for the first four months of 2006, with an overall decline of 11.8% in the period year on year.
The downturn represents decreases of 13.9% for January, 13.0% for February and 10.2% for March and April. The company has combined its figures for March and April to eliminate the distortion created by Easter being in March in 2005 and April in 2006.
Trinity also saw a poor performance in its regional newspapers division, with like for like advertising revenues falling by 10.4%, as declines hit all categories other than property.
Recruitment advertising was the worst casualty, losing 22.6% on last year, while motors fell by 12.9% in the same period.
The publisher’s national newspaper division was similarly depressed, as advertising revenues fell by 14.1% with a 15.7% decline for the UK nationals and a 9.6% decline for Scottish nationals.
The company also reiterated its announcement in March that the “difficult” advertising market conditions experienced in 2005 have continued into 2006 (see Trinity Suffers 1.3% Drop In Turnover In 2005).
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