GCap Media’s advertising revenues were down 6% year on year for the quarter ending 30 June 2006, with total revenues excluding Capital Radio down 3% year on year.
According the to the group, it is confident it can improve audience performance for Capital Radio with improved presentation, music and general content across the station; with the arrival in August of a new programme director and the roll-out of a marketing plan.
A trading statement from GCap Media said: “While we have addressed internal factors affecting revenue performance, trading in the quarter is primarily affected by a worsening advertising market.
“These difficult conditions look set to continue into July and August. July, which is forecast to be down 14% (down 8% excluding Capital Radio), is we believe, like June, an exceptional decrease primarily due to lower advertising spend around the World Cup.”