Jupiter reports that whilst only 16% of online households in the US subscribe to broadband, more than 24% of all dial-up consumers are considering signing up for broadband services within the next 12 months.
The top motivator of dial-up users planning to switch to broadband is now the ability to have an “always on” connection (59% of those surveyed cited this as their primary reason for a planned shift to a broadband connection). Entertainment-related features such as the ability to view quality video was most important for 26% of potential subscribers and listening to audio was the draw for 15%.