ABC Consumer January – June 2015: Women’s Lifestyle

Newsline is now reporting on combined print and digital (gross) figures for all magazine brands, as this is now ABC’s “headline figure”.

Although the separate figures for print and digital are revealed in the charts below, all copy will only reference combined data.

Very few titles in the women’s lifestyle market saw their combined print and digital audience increase in the first half of the year; however, declines were moderate in comparison to other markets.

Free titles John Lewis Edition and ASOS.com maintained the top two spots, with the former even recording a small 1.7% increase in circulation over the year.

A little further down the table, Women’s Health was up 5.6% period on period (PoP) and 8% year on year (YoY) – one of the few titles to record an increase in both period and yearly circulation, alongside Elle, Yours and Tatler.

Good Housekeeping, published by Hearst Magazines UK, was the third best-performing title for the period with a combined audience of 404,205, closely followed by free beauty and lifestyle mag, Stylist, with 403,200.

The largest decline over the period came from Evarn Ltd’s Look, down -15.3% PoP. The title was also down -22% over the year, seeing it drop below Bauer’s Grazia by almost 12,000.

Following a -4.4% PoP decline, Hello! moved down two spots to sit between Prima and Cosmopolitan, with all three titles recording a combined print and digital audience between 258,400 and 264,200.

Perhaps the sign of a loyal following, fashion monthly Vogue saw no change to its audience over the period or the year.