ABC National Newspaper Round-Up: January 2013
The daily newspaper market was up 2.1% January 2013. The Sun performed best, seeing a 5.8% increase on the previous month, bagging an extra 132,000 copies, followed by the Daily Mirror with growth of 2.3% (23,847 copies).
The Financial Times was hit hardest, recording a -3.8% drop, losing just over 11,000 copies.
In the quality market, the Daily Telegraph won out in January with a 1.5% increase over the previous month (8,352 copies), while the Independent saw a drop of -1.6% (1,280 copies) and the Guardian just +0.1% or 218 copies.
In the mid-market, the Daily Mail was up 1% (18,582 copies) and the Daily Express down just 0.1%, losing only 550 copies.
Little movement for the free London papers, with City A.M down just 0.5% (670 copies), The Metro down 0.5% (3,860 copies) and the London Evening Standard up 0.7% (4,750 copies).
The Sunday market saw the Sun on Sunday up 6.6% after last month’s dip (up 124,000) and Scotland on Sunday up 3.3% (1,200 copies). The Daily Star Sunday was the only real casualty, recording a decline of -4.1% on the previous month, or 14,862 copies.
Tables and Graphs
| Daily Titles | Jan-12 | Dec-12 | Jan-13 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Total Daily | 9,322,343 | 8,312,744 | 8,486,744 | -835,599 | -9.0 | 174,000 | 2.1 |
| Quality | |||||||
| Daily Telegraph | 596,180 | 547,465 | 555,817 | -40,363 | -6.8 | 8,352 | 1.5 |
| Financial Times | 319,757 | 286,401 | 275,375 | -44,382 | -13.9 | -11,026 | -3.8 |
| Guardian | 229,753 | 204,222 | 204,440 | -25,313 | -11.0 | 218 | 0.1 |
| i | 243,321 | 291,311 | 293,946 | 50,625 | 20.8 | 2,635 | 0.9 |
| Independent | 117,084 | 78,082 | 76,802 | -40,282 | -34.4 | -1,280 | -1.6 |
| Scotsman | 39,331 | 32,463 | 32,435 | -6,896 | -17.5 | -28 | -0.1 |
| Times | 405,113 | 396,041 | 399,339 | -5,774 | -1.4 | 3,298 | 0.8 |
| Mid Market | |||||||
| Daily Express | 586,707 | 529,096 | 529,648 | -57,059 | -9.7 | 552 | 0.1 |
| Daily Mail | 2,011,283 | 1,844,569 | 1,863,151 | -148,132 | -7.4 | 18,582 | 1.0 |
| Popular | |||||||
| Daily Mirror | 1,122,563 | 1,034,641 | 1,058,488 | -64,075 | -5.7 | 23,847 | 2.3 |
| Daily Record | 276,003 | 250,096 | 251,535 | -24,468 | -8.9 | 1,439 | 0.6 |
| Daily Star | 624,029 | 540,548 | 535,957 | -88,072 | -14.1 | -4,591 | -0.8 |
| Sun | 2,751,219 | 2,277,809 | 2,409,811 | -341,408 | -12.4 | 132,002 | 5.8 |
| London Free Press | Jan-12 | Dec-12 | Jan-13 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Total London Press | 1,575,514 | 1,600,660 | 1,600,882 | 25,368 | 1.6 | 222 | 0.0 |
| City A.M | 92,258 | 127,678 | 127,008 | 34,750 | 37.7 | -670 | -0.5 |
| London Evening Standard | 699,368 | 690,890 | 695,645 | -3,723 | -0.5 | 4,755 | 0.7 |
| Metro (London) | 783,888 | 782,092 | 778,229 | -5,659 | -0.7 | -3,863 | -0.5 |
| Sunday Titles | Jan-12 | Dec-12 | Jan-13 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Total Sunday | 8,239,647 | 8,081,999 | 8,237,419 | -2,228 | -0.0 | 155,420 | 1.9 |
| Quality | |||||||
| Independent On Sunday | 124,428 | 116,513 | 114,308 | -10,120 | -8.1 | -2,205 | -1.9 |
| Observer | 264,321 | 230,833 | 225,194 | -39,127 | -14.8 | -5,639 | -2.4 |
| Scotland on Sunday. | 50,726 | 37,252 | 38,493 | -12,233 | -24.1 | 1,241 | 3.3 |
| Sunday Times | 967,975 | 877,482 | 885,612 | -82,363 | -8.5 | 8,130 | 0.9 |
| Sunday Telegraph | 461,772 | 428,092 | 435,036 | -26,736 | -5.8 | 6,944 | 1.6 |
| Mid Market | |||||||
| Mail On Sunday | 1,921,010 | 1,687,301 | 1,715,707 | -205,303 | -10.7 | 28,406 | 1.7 |
| Sunday Express | 607,894 | 473,336 | 471,625 | -136,269 | -22.4 | -1,711 | -0.4 |
| Sunday Post | 302,388 | 245,727 | 242,555 | -59,833 | -19.8 | -3,172 | -1.3 |
| Popular | |||||||
| Daily Star Sunday. | 644,804 | 360,747 | 345,885 | -298,919 | -46.4 | -14,862 | -4.1 |
| People | 770,772 | 428,406 | 429,167 | -341,605 | -44.3 | 761 | 0.2 |
| Sun (Sunday) | n/a | 1,886,739 | 2,010,826 | n/a | n/a | 124,087 | 6.6 |
| Sunday Mail | 370,355 | 285,028 | 283,861 | -86,494 | -23.4 | -1,167 | -0.4 |
| Sunday Mirror | 1,753,202 | 1,024,543 | 1,039,150 | -714,052 | -40.7 | 14,607 | 1.4 |
| Daily Titles | Aug 11 – Jan 12 | Jul 12 – Dec 12 | Aug 12 – Jan 13 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Total Daily | 9,370,757 | 8,619,173 | 8,556,809 | -813,948 | -8.7 | -62,364 | -0.7 |
| Quality | |||||||
| Daily Telegraph | 603,769 | 563,148 | 559,191 | -44,578 | -7.4 | -3,957 | -0.7 |
| Financial Times | 336,230 | 286,768 | 284,615 | -51,615 | -15.4 | -2,153 | -0.8 |
| Guardian | 231,874 | 204,839 | 204,041 | -27,833 | -12.0 | -798 | -0.4 |
| i | 210,045 | 290,261 | 292,430 | 82,385 | 39.2 | 2,169 | 0.7 |
| Independent | 144,475 | 80,640 | 79,644 | -64,831 | -44.9 | -996 | -1.2 |
| Scotsman | 39,630 | 33,795 | 33,563 | -6,067 | -15.3 | -232 | -0.7 |
| Times | 421,444 | 403,022 | 402,362 | -19,082 | -4.5 | -660 | -0.2 |
| Mid Market | |||||||
| Daily Express | 609,049 | 541,616 | 537,743 | -71,306 | -11.7 | -3,873 | -0.7 |
| Daily Mail | 2,012,915 | 1,883,608 | 1,874,698 | -138,217 | -6.9 | -8,910 | -0.5 |
| Popular | |||||||
| Daily Mirror | 1,126,329 | 1,064,629 | 1,060,940 | -65,389 | -5.8 | -3,689 | -0.3 |
| Daily Record | 288,713 | 266,331 | 262,894 | -25,819 | -8.9 | -3,437 | -1.3 |
| Daily Star | 656,746 | 580,091 | 567,243 | -89,503 | -13.6 | -12,848 | -2.2 |
| Sun | 2,689,538 | 2,420,425 | 2,397,445 | -292,093 | -10.9 | -22,980 | -0.9 |
| Sunday Titles | Aug 11 – Jan 12 | Jul 12 – Dec 12 | Aug 12 – Jan 13 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Total Sunday | 8,550,236 | 8,525,368 | 8,437,179 | -113,057 | -1.3 | -88,189 | -1.0 |
| Quality | |||||||
| Independent On Sunday | 140,367 | 119,615 | 118,903 | -21,464 | -15.3 | -712 | -0.6 |
| Observer | 269,373 | 239,075 | 236,336 | -33,037 | -12.3 | -2,739 | -1.1 |
| Scotland on Sunday. | 49,983 | 40,409 | 39,929 | -10,054 | -20.1 | -480 | -1.2 |
| Sunday Times | 974,753 | 902,559 | 897,628 | -77,125 | -7.9 | -4,931 | -0.5 |
| Sunday Telegraph | 473,394 | 445,442 | 442,009 | -31,385 | -6.6 | -3,433 | -0.8 |
| Mid Market | |||||||
| Sunday Express | 657,257 | 490,491 | 486,147 | -171,110 | -26.0 | -4,344 | -0.9 |
| Mail On Sunday | 1,983,612 | 1,753,502 | 1,743,306 | -240,306 | -12.1 | -10,196 | -0.6 |
| Sunday Post | 315,365 | 263,612 | 257,994 | -57,371 | -18.2 | -5,618 | -2.1 |
| Popular | |||||||
| Daily Star Sunday. | 685,483 | 403,711 | 386,023 | -299,460 | -43.7 | -17,688 | -4.4 |
| People | 816,961 | 450,357 | 445,579 | -371,382 | -45.5 | -4,778 | -1.1 |
| Sun (Sunday) | n/a | 2,046,117 | 2,023,554 | n/a | n/a | n/a | n/a |
| Sunday Mail | 388,514 | 304,174 | 299,665 | -88,849 | -22.9 | -4,509 | -1.5 |
| Sunday Mirror | 1,795,174 | 1,066,304 | 1,060,106 | -735,068 | -40.9 | -6,198 | -0.6 |